Why Local SEO Audits Matter
A comprehensive local SEO audit is the foundation of successful local SEO services. It identifies what's working, what's not, and provides a clear roadmap for improvement.
Regular audits help you stay ahead of algorithm changes, identify new opportunities, and ensure all aspects of your local SEO strategy are optimized and working together effectively.
What a Local SEO Audit Includes
1. Google Business Profile Audit
Comprehensive review of your Google Business Profile:
- Profile completeness and accuracy
- Category selection optimization
- Photo quality and quantity
- Post frequency and engagement
- Q&A management
- Review response rate and quality
2. Citation Audit
Analysis of your local citations:
- NAP consistency across directories
- Citation quantity and quality
- Duplicate listings identification
- Missing citations on key platforms
- Incorrect or outdated information
3. On-Page SEO Audit
Website optimization review:
- Local keyword optimization
- Title tags and meta descriptions
- Header tag structure
- Internal linking
- Mobile responsiveness
- Page speed and Core Web Vitals
- Schema markup implementation
4. Review Profile Audit
Review management assessment:
- Review quantity and velocity
- Average rating across platforms
- Response rate and quality
- Review sentiment analysis
- Competitor review comparison
5. Backlink Profile Audit
Link building analysis:
- Total backlinks and referring domains
- Link quality and authority
- Local link opportunities
- Toxic links identification
- Competitor backlink comparison
6. Competitor Analysis
Comprehensive competitive landscape review to identify gaps and opportunities in your local market.
Audit Deliverables
A professional local SEO audit should provide:
- Detailed findings report with screenshots and data
- Prioritized list of issues and opportunities
- Actionable recommendations for each issue
- Implementation timeline and resource requirements
- Expected impact of recommended changes
- Competitive benchmarking data
- Custom strategy roadmap
How Often to Audit
Audit frequency depends on your business and market:
- Quarterly: For competitive markets or active campaigns
- Semi-annually: For most local businesses
- Annually: Minimum for maintaining local SEO health
- After major changes: Website redesign, business move, algorithm updates
Related Local SEO Services
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