What is Schema Markup?
Schema markup is structured data code that helps search engines understand your business information better. For local SEO services, implementing LocalBusiness schema is essential for appearing in rich results and improving local search visibility.
When properly implemented, schema markup can enhance your search listings with additional information like ratings, hours, prices, and more, making your business stand out in search results and complementing your Google Business Profile optimization.
Essential Schema Types for Local Businesses
1. LocalBusiness Schema
The most important schema for local businesses. Includes:
- Business name, address, phone (NAP)
- Business hours
- Geographic coordinates
- Price range
- Accepted payment methods
- Service area
2. Review Schema
Display star ratings in search results by marking up your customer reviews with AggregateRating schema.
3. Service Schema
Mark up your services with detailed information about what you offer, pricing, and service areas.
4. FAQ Schema
Display frequently asked questions directly in search results, increasing visibility and click-through rates.
Benefits of Schema Markup
- Enhanced search listings with rich snippets
- Higher click-through rates from search results
- Better understanding of your business by search engines
- Improved local search rankings
- Increased visibility in voice search results
- Competitive advantage over businesses without schema
Implementation Best Practices
- Use JSON-LD format (Google's preferred method)
- Ensure NAP consistency with citations and Google Business Profile
- Include all relevant business information
- Test schema with Google's Rich Results Test
- Update schema when business information changes
- Don't mark up content not visible to users
- Follow Google's schema guidelines strictly
Related Local SEO Services
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